1xBet and its 1xPartners affiliate programme attended Affiliate World Europe in Budapest, Hungary, from July 9 to 10, 2026. The operator used the gathering to present revised collaboration terms and secure new commercial agreements.
Partnership Development and Booth Activities
Following its appearance at iGB L!VE between July 1 and 2, the company relocated its team to Hungary for the second industry conference. At booth C56, affiliate managers showcased updated partnership conditions alongside jurisdiction-specific marketing assets and gamification modules designed to improve user retention. Discussions with attendees focused on betting affiliation opportunities during the ongoing World Cup quarter-finals.
Event Outcomes and Corporate Updates
1xBet reported that the two-day exhibition secured the basis for dozens of new large-scale partnerships. The company stated these agreements are structured to provide long-term benefits for both parties. The booth also featured a visitor engagement program consisting of a stopwatch challenge and a daily prize distribution.
The conference attendance follows subsequent corporate announcements, including the appointment of Conor McGregor as global ambassador and the introduction of the 1xCare responsible gaming program.
Source: 1xBet, July 15, 2026.