Everton FC has relocated gambling operator Stake from the front of its match shirts to the sleeves for the upcoming season. The adjustment follows the Premier League’s voluntary restriction on gambling logos on primary jersey panels.
Sponsorship Placement and Regulatory Compliance
The new commercial arrangement complies with guidelines established by the Premier League and the UK Gambling Commission. Front-of-shirt gambling branding remains limited, while sleeve placements are permitted under the current regulatory framework. The transition preserves the existing partnership while adhering to updated visibility standards.The sponsorship structure may require future modifications as league branding policies continue to develop. iGaming Expert notes that the sleeve placement maintains commercial continuity while aligning with the competition’s voluntary advertising restrictions.
The Premier League introduced the voluntary front-of-shirt gambling ban ahead of the 2024/25 campaign. Clubs were required to remove gambling logos from the chest area while retaining existing commercial agreements.