Online Casinos Overtake Lotteries as Top Danish Gambling Segment

The Danish Gambling Authority reported that online casinos generated the highest revenue in the national gambling market during 2025. This marks the first time the digital sector has surpassed traditional lotteries since the market liberalization in 2012.

Market Revenue and Segment Performance

According to the authority, the total gross gaming revenue for the Danish market reached DKK 11.5 billion ($1.75 billion) in 2025. This figure marks a 1% decrease compared to the previous year. Online casinos contributed DKK 4.31 billion, representing 38% of the total market. This segment saw a 12.1% year-on-year growth, more than doubling its share since 2012. Monopoly lotteries contributed DKK 3.49 billion (30%), while sports betting accounted for DKK 2.13 billion (19%).

Methodology and Land-Based Results

The authority adjusted the 2025 data to 2026 price levels and GDP measures. Under this methodology, the total revenue stands 4.9% below the 2012 baseline. Land-based segments experienced declines. Slot machines generated DKK 1.18 billion (10% of the market), a 6.8% drop from 2024. Land-based casinos saw a 5.6% decrease to DKK 378 million. Newly liberalized land-based bingo recorded DKK 30 million.

Digital Trends and Operator Updates

Online gambling now comprises 73% of the total market, up from 33% in 2012. Mobile devices were the primary platform, driving 73% of online revenue. Online slots led the digital casino segment with DKK 3.54 billion. Roulette and blackjack each held a 6% share of online casino revenue. In May, Digitain announced its entry into the Danish market.