PartnerMatrix has entered into a strategic partnership with Broadway Platform to integrate its B2B iGaming solutions. The collaboration begins immediately and expands the platform’s content library for European and Asian markets.
Integration Scope
The agreement covers the technical integration of PartnerMatrix’s game aggregation and payment processing tools into the Broadway Platform ecosystem. Both companies confirmed that the integration will operate on a shared API framework, allowing operators to access updated game catalogs and transaction modules without additional licensing fees. The rollout will proceed in stages, with initial deployment scheduled for the first quarter of the next fiscal year.Operational Framework
Broadway Platform will utilize PartnerMatrix’s infrastructure to streamline content delivery for its existing network of online casino clients. The partnership also includes a joint development program aimed at optimizing load times and expanding regional payment options. Both parties stated that the collaboration will remain exclusive for the duration of the initial contract term, with performance metrics reviewed on a quarterly basis.The companies previously operated in separate market segments, with PartnerMatrix focusing on aggregation technology and Broadway Platform managing casino client networks. This integration marks the first joint deployment of their respective systems.