Sporting Risk has entered a partnership with Entain to deploy its BetBuilder technology across selected European markets. The integration will roll out across multiple regional betting brands under the Entain portfolio.
Scope of Integration
The agreement includes the implementation of BetBuilder on platforms such as Optibet, Klondaika, Laimz, and Bwin. This deployment expands the availability of the custom bet construction tool across Entain’s European operations.BetBuilder allows users to combine multiple selections from a single event into one wager. The technology has previously been integrated with several sportsbook operators to enhance in-play and pre-match betting options. Information regarding the partnership was reported by iGaming Express.