Ewa Bakun, Director of Industry Relations at World Gaming, will present a session on evidence-led gambling research at iGB L!VE London 2026. The presentation is scheduled for July 2nd at 12:20 pm within the Sustainable Gambling Zone.
Focus on Practical Solutions
The session will address the industry's need for scientific data that tests and improves real-world player protection solutions. Bakun notes that current regulations increasingly prioritize effectiveness over intent, making evidence-based initiatives a regulatory and business requirement. The presentation argues that while many studies describe problems, fewer offer actionable recommendations to solve them.
This approach aligns with the mission of the ICE Research Institute, an initiative jointly funded by World Gaming and Fira Barcelona following the ICE exhibition's relocation to the Catalan city. The institute supports independent research focused on prevention, consumer behavior, and sustainability. Current funded projects evaluate the effectiveness of safer gambling messaging, analyze the underuse of consumer protection tools, and explore ethical frameworks for artificial intelligence.
The presentation will also cover strategies for younger demographics and the impact of public narratives on gambling stigma. Bakun emphasizes that a proactive, data-driven strategy allows the sector to build credibility and move beyond reactive regulatory compliance. The session concludes with the assertion that the industry's future depends on provable outcomes rather than stated intentions.